SAFETY VISION

MARKETING COORDINATOR

ABOUT SAFETY VISION

Safety Vision is a B2B technology company that provides mobile video systems for fleets.

1. VISIONCLOUD SOFTWARE LAUNCH

THE GOAL

Introduce VisionCloud to transportation professionals and generate awareness around its video management capabilities.

STRATEGY

Develop a multi-channel launch approach that combines email, social, and landing page content to clearly communicate product value.

EXECUTION

Designed email content
Supported email automation (Engagement Studio)
Developed social media captions for the launch rollout
Built and launched the VisionCloud landing page

RESULTS

EMAILS DELIVERED

31,206

UNIQUE CLICK-THROUGH RATE

1.9%

INFLUENCED OPPORTUNITIES

AVERAGE OPEN RATE

19.6%

AVERAGE CLICK-THROUGH RATE

10.2%

PIPELINE VALUE

$2.9M

2. SOCIAL MEDIA STRATEGY

THE GOAL

Position Safety Vision as a thought leader while also making the brand feel more approachable.

STRATEGY

Introduce a structured content mix designed to balance expertise and brand personality:

• Educational content sharing industry insights
• Company and culture content highlighting the people behind the brand
• Promotional content for product updates and announcements

Launch a monthly LinkedIn newsletter featuring industry insights developed with internal experts and repurpose as blog content on the company website.

MY ROLE

I managed the end-to-end social media process, including strategy, content planning, content creation, caption drafting, publishing, and performance reporting.

RESULTS

IMPRESSIONS/POST

+53%

+97%

REACTIONS/POST

COMMENT/POST

+154%

CLICKS/POST

+95%

INSTAGRAM

VIEWS/POST

+95%

REACH/POST

+121%

REACTIONS/POST

+39%

3. LINKEDIN NEWSLETTER & BLOG CONTENT

Launched and managed a monthly LinkedIn newsletter featuring industry insights developed with internal experts. Articles were repurposed as blog content on the company website.

MY ROLE

Manage the full content development process, including topic research, collaboration with internal experts, drafting and editing articles, and publishing.